Communicating Effectively about Donation (CEaD)
Funding agency: Health Resources and Services Administration (HRSA)
Funding period: September 2013 – August 2016

The CEaD is a free, web-based training program for all organ procurement organization (OPO) staff, who either regularly or periodically approach families for organ donation. Based on over 20 years of research, the program uses interactive technology to teach users essential skills that have proven to enhance communication with donor-eligible families, mitigate the stressful consent environment, and improve authorization outcomes. Specifically, CEaD users encounter a series of simulated scenarios with decision branching points and are prompted to choose the most appropriate responses that would guide the family towards a donation decision. The CEaD Training is not meant to replace on-site programs; rather, it allows busy OPO staff to learn and review communication skills at a time and place that is convenient for them. To measure the program’s impact, participants complete 2-minute online surveys before and after training. Upon completion, CEaD users will receive 8 CEPTCs from the American Board of Transplant Certification or 5 Social Work CEUs, a “CEaD Certified” lapel pin, a completion certificate for their professional file, and opportunities to win raffle prizes like an Apple iPad or gift cards.

Families’ refusal to consent to solid organ donation is a major contributor to the organ shortage in the United States. Previous research has identified requesters from OPOs as best able to obtain consent from families. In an effort to increase requesters’ consent rates and improve overall communication between requesters and families, we developed this online video training program. This intervention is part of a dissemination study that builds on our previous work and seeks to examine the efficacy of the CEaD on a national level.

Research Team Contact:
Sally Inaganti
(215) 204-4339

“Health research is now a team science, and we’ve come to understand how people maintain their health is complicated. It is a process between behavior, environment, genes, culture, and other factors, and we are training teams to come up with answers to some of our most complicated and pressing questions, issues, and concerns.”

- Laura A. Siminoff, Ph.D.

Today, we are an integrated college both in terms of education and research, across this spectrum of disciplines, which is not the traditional way that public health higher education institutions typically function. But if we consider where we are moving as a nation and as a field, I think this is the way to move forward and puts CPH ahead of the curve.

- Laura A. Siminoff, Ph.D.

Thank you to our CEaD Participants

Thank you to all who participated in the Communicating Effectively about Donation Study! We hope the training program was both informative and beneficial to all who took part. For inquiries regarding the study or how to access the training, please feel free to contact us at

Congrats Grads!

Congratulations to our graduating Research Assistants, Sonali Shah, Julianna Nass, and Faith Scanlon! We know you have great things in store for you!

Dr. Siminoff’s Newest Publication

Dr. Siminoff and colleagues recently published an assessment of the utility and usability of the rapid assessment of hospital procurement barriers in donation (RAPiD) as a tool for OPO hospital development staff. Click here to learn more about Dr. Siminoff’s most recent publication.