Communicating Effectively about Donation (CEaD)
Funding agency: Health Resources and Services Administration (HRSA)
Funding period: September 2013 – August 2016
The CEaD was designed as a free, web-based training program for all organ procurement organization (OPO) staff, who either regularly or periodically approach families for organ donation. Based on over 20 years of research, the program uses interactive technology to teach users essential skills that have proven to enhance communication with donor-eligible families, mitigate the stressful consent environment, and improve authorization outcomes. Specifically, CEaD users encounter a series of simulated scenarios with decision branching points and are prompted to choose the most appropriate responses that would guide the family towards a donation decision. The CEaD Training is not meant to replace on-site programs; rather, it allows busy OPO staff to learn and review communication skills at a time and place that is convenient for them. To measure the program’s impact, participants complete 2-minute online surveys before and after training. Upon completion, CEaD users received 8 CEPTCs from the American Board of Transplant Certification or 5 Social Work CEUs, a “CEaD Certified” lapel pin, a completion certificate for their professional file, and opportunities to win raffle prizes like an Apple iPad or gift cards.
Families’ refusal to consent to solid organ donation is a major contributor to the organ shortage in the United States. Previous research has identified requesters from OPOs as best able to obtain consent from families. In an effort to increase requesters’ consent rates and improve overall communication between requesters and families, we developed this online video training program. This intervention was part of a dissemination study that builds on our previous work and seeks to examine the efficacy of the CEaD on a national level.